While studying medicine and dentistry, Tristan recognized he did not want to become a clinician, but he was fascinated by the interactions between clinician and patients.

He decided to professionally support people and brands to identify values and to convincingly making use of their “personality”, in order to create both, motivational and profitable interactions.

Tristan is passionate about “Humanizing the Interaction” and it became his field of expertise.

Tristan has held global leadership positions in multi-national companies, both private and public.

Aviation and luxury goods to medical devices and financial services – Tristan’s career track and customer base is wide and varied.

Culturally aware, Tristan is Finnish and Swiss, and lives in Switzerland – a small country recognized for its diversity. An international traveler for business and pleasure, Tristan speaks Swiss German, German, English, and French.